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The Transitional Role of Institutional Trust in Online Interorganizational Relationships
HICSS, (2003)
EI
摘要
Given the uncertainty of the online environment, institutional trust is fundamental in building and retaining online interorganizational relationships. The authors propose two types of institutional trust (a) third-party institution-based trust, which deals with intermediary driven structures, such as those in online B2B marketplaces, and...更多
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