Internet Advertising: Theory and Research

Internet Advertising: Theory and Research, 2007.

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new volumeprevious knowledgefuture focusinternet advertisingprevious editionMore(5+)

Abstract:

Building on the research presented in their previous edition, Advertising and the World Wide Web (1999), editors David W. Schumann and Esther Thorson offer the expertise of active scholars in the area of Internet advertising in this new volume, and allow readers to reflect on the ever-changing nature of the Internet. Internet Advertising ...More

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