The importance of interface agent visual presence: voice alone is less effective in impacting young women's attitudes toward engineering

PERSUASIVE, pp. 214-222, 2007.

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Abstract:

Anchored in social agency theory, recent research has emphasized the importance of anthropomorphic interface agents' voice to impact learning-related outcomes. Nevertheless, literature on human social models suggests that the appearance of an interface agent may have important implications for its ability to influence attitudes and self-e...More

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