Demographics in Sales Promotion Proneness: A Socio-Cultural Approach

2007.

Cited by: 20|Bibtex|Views1|
Keywords:
cognitive ability

Abstract:

We investigate the impact of demographics (i.e., income, education, and gender) on promotion proneness and provide socio- cultural explanations why certain demographic groups are more promotion prone. Shopping is a domain where consumers accumu- late their expertise and skills. To be deal prone requires not only the motivation for monetar...More

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