Predicting product adoption in large-scale social networks

CIKM, pp. 1039-1048, 2010.

Cited by: 73|Views63
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Abstract:

Online social networks offer opportunities to analyze user behavior and social connectivity and leverage resulting insights for effective online advertising. We study the adoption of a paid product by members of a large and well-connected Instant Messenger (IM) network. This product is important to the business and poses unique challenges...More

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