Ranking for the conversion funnel

SIGIR, pp. 146-153, 2010.

Cited by: 16|Views22
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Abstract:

In contextual advertising advertisers show ads to users so that they will click on them and eventually purchase a product. Optimizing this action sequence, called the conversion funnel, is the ultimate goal of advertising. Advertisers, however, often have very different sub-goals for their ads such as purchase, request for a quote, or sim...More

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