Ranking for the conversion funnel
SIGIR, pp. 146-153, 2010.
In contextual advertising advertisers show ads to users so that they will click on them and eventually purchase a product. Optimizing this action sequence, called the conversion funnel, is the ultimate goal of advertising. Advertisers, however, often have very different sub-goals for their ads such as purchase, request for a quote, or sim...More
PPT (Upload PPT)