Interface agents as social models: the impact of appearance on females' attitude toward engineering

CHI Extended Abstracts, pp.526-531, (2006)

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Abstract:

This experimental study investigated the impact of interface agent appearance (age, gender, "coolness") on enhancing undergraduate females' attitudes toward engineering. Results revealed that participants reported more positive stereotypes of engineers after interacting with a female agent. In contrast, participants interacting with a mal...More

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