Integrating E-Commerce and Data Mining
msra(2000)
摘要
We show that the e-commerce domain can provide allthe right ingredients for successful data mining andclaim that it is a killer domain for data mining. Wedescribe an integrated architecture, based on our experienceat Blue Martini Software, for supporting thisintegration. The architecture can dramatically reducethe pre-processing, cleaning, and data understandingeffort often documented to take 80% of the time inknowledge discovery projects. We emphasize the needfor data collection at...
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关键词
data collection,data mining,e commerce
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