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Mining e-commerce data: the good, the bad, and the ugly

pacific-asia conference on knowledge discovery and data mining, pp.8-13, (2001)

被引用246|浏览33
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Organizations conducting Electronic Commerce (e-commerce) can greatly benefit from the insight that data mining of transactional and clickstream data provides. Such insight helps not only to improve the electronic channel (e.g., a web site), but it is also a learning vehicle for the bigger organization conducting business at brick-and-mor...更多

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