Online microsurveys for user experience research

CHI Extended Abstracts, pp. 889-892, 2014.

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google consumer surveysuser experience researchcritical analysislog datalarge amountMore(4+)

Abstract:

This case study presents a critical analysis of microsurveys as a method for conducting user experience research. We focus specifically on Google Consumer Surveys (GCS) and analyze a combination of log data and GCSs run by the authors to investigate how they are used, who the respondents are, and the quality of the data. We find that such...More

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