The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea
Tourism Management, pp. 256-265, 2011.
According to the OECD's 2008 statistics ( Seoul Finance Internet News, 2009 ), Korea was ranked number one in terms of the percentage of homes with Internet access, at 80.6% of the total population. The survey also reported that two-thirds of Koreans with access to the Internet at home are online shoppers. Many tourism companies now activ...More
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