Finding the right consumer: optimizing for conversion in display advertising campaigns

WSDM, pp. 473-482, 2012.

Cited by: 24|Views25
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Abstract:

The ultimate goal of advertisers are conversions representing desired user actions on the advertisers' websites in the form of purchases and product information request. In this paper we address the problem of finding the right audience for display campaigns by finding the users that are most likely to convert. This challenging problem is...More

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