SHALE: an efficient algorithm for allocation of guaranteed display advertising

knowledge discovery and data mining, Volume abs/1203.3619, 2012, Pages 1195-1203.

Cited by: 29|Views55
EI

Abstract:

Motivated by the problem of optimizing allocation in guaranteed display advertising, we develop an efficient, lightweight method of generating a compact allocation plan that can be used to guide ad server decisions. The plan itself uses just O(1) state per guaranteed contract, is robust to noise, and allows us to serve (provably) nearly o...More

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