SHALE: an efficient algorithm for allocation of guaranteed display advertising
knowledge discovery and data mining, Volume abs/1203.3619, 2012, Pages 1195-1203.
Motivated by the problem of optimizing allocation in guaranteed display advertising, we develop an efficient, lightweight method of generating a compact allocation plan that can be used to guide ad server decisions. The plan itself uses just O(1) state per guaranteed contract, is robust to noise, and allows us to serve (provably) nearly o...More
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