Combining Behavioral and Social Network Data for Online Advertising

ICDM Workshops, pp. 837-846E, 2008.

Cited by: 21|Views47
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Abstract:

There are two main requirements for effective advertising in social networks. The first is that links in the social network are relevant to the targeted ads. The second is that social information can be easily incorporated with existing targeting methods to predict response rates. Our purpose in this paper is to investigate these requirem...More

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