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Customer targeting models using actively-selected web content

KDD, pp.946-953, (2008)

Cited by: 10|Views9
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Abstract

We consider the problem of predicting the likelihood that a company will purchase a new product from a seller. The statistical models we have developed at IBM for this purpose rely on historical transaction data coupled with structured firmographic information like the company revenue, number of employees and so on. In this paper, we exte...More

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