Improving the Effectiveness of Time-Based Display Advertising

ACM Trans. Economics and Comput., Volume 3, Issue 2, 2015.

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longer adshorter ads resultads increaseincreased exposure timerecognitionMore(16+)

Abstract:

Display advertisements are typically sold by the impression, where one impression is simply one download of an ad. Previous work has shown that the longer an ad is in view, the more likely a user is to remember it and that there are diminishing returns to increased exposure time [Goldstein et al. 2011]. Since a pricing scheme that is at l...More

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