Serrea: A Semantic Management System For Retail Real Estate Agencies
INTERNATIONAL JOURNAL OF INFORMATION SYSTEMS IN THE SERVICE SECTOR(2010)
摘要
In the scenario of market competition in the Retail Real Estate Agencies (RREA) business, having exact information regarding properties in supply and their associated demand is a differentiating factor for organizations. The Semantic Web represents an opportunity to create extensible services that hold precise information concerning these types of markets. The objective of the current initiative is to use this market data as a competitive advantage for organizations. In this article, the authors propose SERREA, a management system for RREA based on semantics and constructed using Web Services, which has been implemented successfully in one of the leading agencies in Spain. The goal of this paper is to show how RREA benefits from using Semantic Technologies in the context of their business operations.
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关键词
Customer Relationship Management, Geographic Information Systems, Retail Real Estate, Semantics, SERREA
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