Ad serving using a compact allocation plan

electronic commerce, Volume abs/1203.3593, 2012, Pages 319-336.

Cited by: 8|Views46
EI

Abstract:

A large fraction of online display advertising is sold via guaranteed contracts: a publisher guarantees to the advertiser a certain number of user visits satisfying the targeting predicates of the contract. The publisher is then tasked with solving the ad serving problem ---given a user visit, which of the thousands of matching contracts ...More

Code:

Data:

Your rating :
0

 

Tags
Comments