Trends In Us Retailing
RETAILING IN THE 21ST CENTURY: CURRENT AND FUTURE TRENDS, SECOND EDITION(2010)
摘要
U.S. retailing is a highly competitive, dynamic industry. Consumers have a large number of retailers that they can choose
to patronize conveniently. Due to the availability of information on the Internet, consumers are becoming more sophisticated
shoppers – more knowledgeable about retailers and the merchandise they offer. Diversity in consumer needs is increasing across
the population and specific shopping situations and, given the number of alternatives, consumers are selectively patronizing
retailers that satisfy their specific needs.
In this environment, retailers are employing the classic competitive strategies of low cost or differentiation. Retailers
are either developing innovative approaches for lowering their costs and providing lower prices or tailoring their offering
to better satisfy the needs of specific market segments.
In this chapter, we first outline the general trends in the U.S. retail industry and then explore specific trends in the various
retail sectors – food, general merchandise and non-store retailing. The chapter concludes with a view into the future.
更多查看译文
AI 理解论文
溯源树
样例
生成溯源树,研究论文发展脉络
Chat Paper
正在生成论文摘要