The cost of annoying ads

ACM SIGecom Exchanges, , 201513(2),47-52.

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Keywords:
email categorizationdifferent pay rateannoying adlarge numberad featureMore(8+)

Abstract:

Display advertisements vary in the extent to which they annoy users. While publishers know the payment they receive to run annoying ads, little is known about the cost such ads incur due to user abandonment. We conducted a two-experiment investigation to analyze ad features that relate to annoyingness and to put a monetary value on the co...More

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