Project pokerface: building a user-centered culture at scale

CHI Extended Abstracts, pp. 2325-2326, 2013.

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non-ux professionalproject pokerfaceattention issueimmediate actionuser-centered cultureMore(5+)

Abstract:

We describe a project ('Pokerface') we ran at Google to increase our collective focus on the user. It involved hundreds of Eng/PM across multiple locations. This immersion project allowed non-UX professionals to feel firsthand the delight and, and at times, pain of our users when using our products. It strengthened the bond between collea...More

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