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Using Social Psychology to Motivate Contributions to Online Communities

JOURNAL OF COMPUTER-MEDIATED COMMUNICATION, no. 4 (2005)

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Under-contribution is a problem for many online communities. Social psychology theories of social loafing and goal-setting can lead to mid-level design goals to address this problem. We tested design principles derived from these theories in four field experiments involving members of an online movie recommender community. In each of the ...更多

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