The effects of reference point, knowledge, and risk propensity on the evaluation of financial products

Journal of Business Research, pp. 719-725, 2009.

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Keywords:
risk propensitysubjective knowledgeobjective knowledgereference pointnegative affectMore(1+)

Abstract:

Evaluating and choosing a financial product often requires a trade-off between risk and returns on investment, as a riskier product may yield a higher return. We examine the effect of different reference points (i.e., a riskier reference vs. a safer reference) on the evaluation of a financial product when attributes are explicitly traded ...More

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