Detecting success in mobile search from interaction.

Predicting searcher success and satisfaction is a key problem in Web search, which is essential for automatic evaluating and improving search engine performance. This problem has been studied actively in the desktop search setting, but not specifically for mobile search, despite many known differences between the two modalities. As mobile devices become increasingly popular for searching the Web, improving the searcher experience on such devices is becoming crucially important. In this paper, we explore the possibility of predicting searcher success and satisfaction in mobile search with a smart phone. Specifically, we investigate client-side interaction signals, including the number of browsed pages, and touch screen-specific actions such as zooming and sliding. Exploiting this information with machine learning techniques results in nearly 80% accuracy for predicting searcher success -- significantly outperforming the previous models.