ASSESSING IMPLICIT COGNITIONS WITH A PAPER- FORMAT IMPLICIT ASSOCIATION TEST

The Implicit Association Test (IAT; Greenwald, McGhee, and Schwartz, 1998) is a frequently used measure of implicit cognitions that is typically administered on computers. This chapter reports development of an IAT that can be administered on paper. First, it describes a suggested analytic procedure for paper IAT data. Next, two studies measuring implicit racial preferences are reported that suggest that the paper- format IAT elicits similar but somewhat weaker mean effects than the computer-format IAT, and shows test-retest reliability comparable to the computer-format IAT. The paper format IAT may be more sensitive to the type of stimuli used in the task. It performed better with all-verbal stimuli compared with pictures of faces. Use of the paper-format IAT with verbal stimuli may be a useful supplement to computerized data collections, or a viable approach when computer data collection is not feasible.