Interface agents as social models for female students: The effects of agent visual presence and appearance on female students' attitudes and beliefs

Computers in Human Behavior, pp. 2741-2756, 2008.

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Abstract:

The current work investigates the use of interface agents as anthropomorphic social models to influence young women's negative beliefs and low self-efficacy regarding engineering. Experiment 1 focused on the impact of agent model visual presence vs. voice alone for changing the women's beliefs. Based on literature on human social models w...More

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