Trusting expert- versus user-generated ratings online: The role of information volume, valence, and consumer characteristics
Computers in Human Behavior, pp. 1626-1634, 2013.
The warranting principle, signaling theory, and theories of informational social influence suggest conditions when either user-generated information, or information originating from traditional experts, might be privileged online. A random sample of 1207 U.S.-based adults with Internet access completed an experiment that manipulated the s...More
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