Telecommunication technology and its implications for farmers and Extension Services

The telecommunication revolution holds important implications for both farmers and the Extension Service. With the proliferation of communication technologies, farmers have a broad array of channels and sources for information, leading some to argue that traditional modes of information delivery will be replaced. Based on survey data from Iowa farms, this article examines the extent to which farmers have adopted electronic communication. Next, we explore their interest in precision farming which is expected to be related to their adoption of telecommunication. Finally, we examine farmers’ preferences for receiving information. Based on indicated preferences, the analysis finds that the capacity to receive information via various means of telecommunication reinforces producer support for more one-on-one and personalized communication. We conclude that telecommunications may supplement rather than replace traditional delivery methods, suggesting that it may increase rather than decrease the demand for Extension education.