Receptive to bad reception

Computers in Human Behavior, Volume 32, Issue C, 2014, Pages 32-39.

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Keywords:
cognitionadvertisingnew mediacomputer animation

Abstract:

Jerky character motion increased self-reported compliance.It also decreased heart rate variability.This indicates attentional mediation. When used deliberately in television and film, jerky motion captures attention. However, it can be distracting in the movements of characters in digital video. To what extent does this kind of jerkiness ...More

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