The joint moderating role of trust propensity and gender on consumers’ online shopping behavior

Computers in Human Behavior(2015)

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摘要
•Trust propensity moderates the relationship between perceived risk and overall satisfaction.•Gender moderates the relationship between consumers’ perceived benefit and re-purchase intention.•Gender and trust propensity have interactive moderating effects on consumers’ perceived benefit to re-purchase intention.•Male consumers with high trust propensity belief are the most benefit oriented consumer group.
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关键词
Trust propensity,Gender difference,Online shopping,Re-purchase intention,Satisfaction
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