Invite your friends and get rewards: dynamics of incentivized friend invitation in kakaotalk mobile games

COSN, pp. 151-160, 2014.

Cited by: 5|Bibtex|Views41|DOI:https://doi.org/10.1145/2660460.2660468
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Other Links: dl.acm.org|dblp.uni-trier.de|academic.microsoft.com

Abstract:

Incentivized friend invitation is an efficient and effective user growth mechanism, more so when combined with social platforms, such as online social networks (OSNs) or mobile instant messengers (MIMs). KakaoGame, a two-year-old mobile game platform based on a dominant MIM called KakaoTalk, brought 5.2 billion sign-ups over 520 games wit...More

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