A framework for spatial feature selection and scoping and its application to geo-targeting

Spatial Data Mining and Geographical Knowledge Services, 2011, Pages 26-31.

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Abstract:

Predicting if a particular user clicks on a particular ad is of critical importance for internet advertising. Associations between Internet ad performance data, such as number of clicks or Click Through Rate, CTR, and demographic data may be very weak on the global level, but strong at the regional level. Identifying regions with strong a...More

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