Gut or Game? The Influence of Moral Intuitions on Decisions in Video Games

Media Psychology, Volume 15, Issue 4, 2012.

Other Links: academic.microsoft.com

Abstract:

Recent theorizing on the role of morality in media entertainment suggests morality serves as a guiding force in audience reactions to content. Using moral foundations theory as a base, research has found significant associations between moral salience and audience preferences for and responses to film and television varying in their prese...More

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