Gut or Game? The Influence of Moral Intuitions on Decisions in Video Games
Media Psychology, Volume 15, Issue 4, 2012.
Recent theorizing on the role of morality in media entertainment suggests morality serves as a guiding force in audience reactions to content. Using moral foundations theory as a base, research has found significant associations between moral salience and audience preferences for and responses to film and television varying in their prese...More
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