The Changing Environment Of Selling And Sales Management
JOURNAL OF PERSONAL SELLING & SALES MANAGEMENT(2005)
摘要
New developments and trends in selling and sales management are creating demands and opportunities that require adaptation and new approaches on the part of both sales organizations and academic researchers. This paper summarizes critical dimensions of change in the environment that affect the practice of selling and sales management and introduces the papers that follow in this Anniversary Special Issue of JPSSM.
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关键词
management,selling,environment
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