Theorizing through metaphorical transfer in OM/SCM research: Divorce as a metaphor for strategic buyer–supplier relationship dissolution

Journal of Operations Management, pp. 579-586, 2013.

Cited by: 13|Views2

Abstract:

Operations Management and Supply Chain Management (OM/SCM), as a discipline, can benefit from proper theorizing to address persistent urgings for better and new theories. This paper hopes to inspire more theorizing engagements through the formal process of metaphorical transfer. Metaphorical transfer transforms casually-invoked metaphors ...More

Code:

Data:

Get fulltext within 24h
Bibtex
Your rating :
0

 

Tags
Comments