Choosing the right app: An exploratory perspective on heuristic decision processes for smartphone app selection

2015.

Cited by: 1|Bibtex|Views0
Other Links: academic.microsoft.com

Abstract:

Decision-making theories have argued that many daily decisions are the result of heuristic rather than systematic processes. Given the ubiquity of smartphones as mobile communication and computing devices along with the vast smartphone app market, our exploratory study aimed to understand how heuristics guide smartphone app selection. Obs...More

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