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Corporate social software goals have been contrasted with the goals of several knowledge management projects and initiatives as identified through a survey of the knowledge management literature

Knowledge Management Goals Revisited – A Cross-Sectional Analysis of Social Software Adoption in Corporate Environments

(2011)

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摘要

Purpose – The purpose of this paper is to provide both practice-oriented researchers and practitioners with detailed insights into the social software goals and implementation strategies for corporate environments. Also, to illustrate the novelty and specificity of corporate social software (CSS) compared to other groupware or knowledge m...更多

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简介
  • Originality/value – By investigating 23 different cases, this paper presents one of the most comprehensive cross-case analyses systematically exploring pursued goals and implementation approaches adopted for CSS.
  • Keywords Germany, Austria, Switzerland, Knowledge management, Computer software, Corporate social software, Collaboration, Social software, Enterprise 2.0, Social business
重点内容
  • Originality/value – By investigating 23 different cases, this paper presents one of the most comprehensive cross-case analyses systematically exploring pursued goals and implementation approaches adopted for corporate social software
  • Through a cross-sectional analysis of 23 enterprise case studies on the use of corporate social software, we identified two complementary implementation strategies, exploration and promotion, and six main goals that are generally pursued
  • Corporate social software goals have been contrasted with the goals of several knowledge management projects and initiatives as identified through a survey of the knowledge management literature
  • We discussed the paradigm shift facilitated by corporate social software, explaining how technical functionalities support new ways of interaction and provide for fundamental changes in knowledge management processes
  • We described an essential characteristic of social software: its Nutzungsoffenheit
  • As Nutzungsoffenheit can be both a potential and a pitfall for practitioners, case studies are an appropriate source of information, as they reveal many of the existing and potential uses of social software
方法
  • The uses of corporate social software have been already analyzed by a large number of case studies.
  • The reason for deploying a case study research strategy in order to understand and explain the relatively new phenomenon of corporate social software adoption and use has its origins in the great complexity of business processes and work practices involved, which make the modeling of information structures much more difficult (Orlikowski, 2002).
  • Triangulation of multiple data sources and the multiple approaches for data collection were aimed at ensuring objectivity and construct validity (Yin, 2003)
结果
  • The authors' study focused on the identification of the various approaches adopted by the companies in the case studies for implementing social software, followed by the description of the goals pursued.
  • In the first step of the study, the authors only considered 21 cases, because the data from the other cases had not been summarized yet at that early stage.
  • The results are summarized here to facilitate a better understanding of the data.
  • The term “main goal” refers to the fact that the six are rather representative for groups of goals and several other goals can be subsumed to these
结论
  • The authors would like to show how corporate social software is new or different when compared to other groupware or knowledge management systems
  • The authors will do this by explaining the functionalities of social software, meant to support new ways of connecting, interacting and communicating.
  • The authors discussed the paradigm shift facilitated by corporate social software, explaining how technical functionalities support new ways of interaction and provide for fundamental changes in KM processes.
  • As Nutzungsoffenheit can be both a potential and a pitfall for practitioners, case studies are an appropriate source of information, as they reveal many of the existing and potential uses of social software
表格
  • Table1: Knowledge management goals
  • Table2: Six main goals for the introduction of corporate social software
Download tables as Excel
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