The Evolution of Social Norms
ANNUAL REVIEW OF ECONOMICS, VOL 7, pp. 359-387, 2014.
Social norms are patterns of behavior that are self-enforcing within a group: Everyone conforms, everyone is expected to conform, and everyone wants to conform when they expect everyone else to conform. Social norms are often sustained by multiple mechanisms, including a desire to coordinate, fear of being sanctioned, signaling membership...More
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