‘Expect the unexpected’: Implications of effectual logic on the internationalization process
International Business Review(2014)
摘要
•“Unplanned” internationalization does not necessarily involve non-logic decisions.•The adoption of effectual logic can help in accelerating the internationalization process.•The switching from causal to effectual logic may assist in overcoming liabilities of outsidership.
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关键词
Internationalization,SMEs,Decision-making,Effectuation
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