Innovation research in media management and economics: an integrative framework

Academics and practitioners observe a growing relevance of media innovation research. Yet theoretical frameworks on how to approach media innovations in media economics and media management research remain underdeveloped. This article adopts a theoretical approach and discusses central theoretical and empirical concepts towards analysing media innovations and media related change processes from a media management and media economics perspective. This review demonstrates an emphasis on product and process innovations and a focus on micro- and meso-level approaches. As a consequence, the article extends these approaches by elaborating on system-oriented and phase-based innovation concepts that allow for studying media innovation as an integrative and multi-level oriented process.