Connective-Collective Action on Social Media Moderated Mediation of Cognitive Elaboration and Perceived Source Credibility on Personalness of Source

COMMUNICATION RESEARCH, pp. 62.0-87.0, 2019.

Cited by: 7|Views4
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Abstract:

Taking the logic of online connective action from an information-processing viewpoint, an online experiment (N = 208) was done to examine whether individuals' cognitive elaboration on messages received from different sources (personal: friends, family, vs. impersonal: organization) mediates their willingness to engage in connective-type c...More

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