Antecedents of Mass Customization Capability: Direct and Interaction Effects
IEEE Transactions on Engineering Management, pp. 618-630, 2015.
Research suggests that flexible manufacturing resources, customer involvement, and product management tools contribute to a high level of mass customization capability. Conceptualizing these antecedents as resource types, we examine hypotheses about their direct and complementary effects on mass customization capability. Analyzing seconda...More
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