Click-through Prediction for Advertising in Twitter Timeline

ACM Knowledge Discovery and Data Mining, pp. 1959-1968, 2015.

Cited by: 86|Views69


We present the problem of click-through prediction for advertising in Twitter timeline, which displays a stream of Tweets from accounts a user choose to follow. Traditional computational advertising usually appears in two forms: sponsored search that places ads onto the search result page when a query is issued to a search engine, and con...More



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