Towards Urban Tribes in Saudi Arabia: Social Subcultures Emerging from Urban Analytics of Social Media.

Analyzing and accessing information related to coupled urban socio-technical systems can provide insights into social subcultures, mobility patterns and behavior that are critical to decision making systems at an urban scale. In this paper, we examine the question of how can urban analytics provide a classification of subcultures or urban tribes for the context of Saudi Arabia. Data analytics and classification methodology of urban tribes will be used to guide the discussion, and computational challenges and directions for future research will be discussed.