An Extended Privacy Calculus Model for SNSs: Analyzing Self-Disclosure and Self-Withdrawal in a Representative U.S. Sample

Tobias Dienlin
Tobias Dienlin

J. Computer-Mediated Communication, Volume 21, Issue 5, 2016, Pages 368-383.

Cited by: 114|Views10


The privacy calculus established that online self-disclosures are based on a cost-benefit tradeoff. For the context of SNSs, however, the privacy calculus still needs further support as most studies consist of small student samples and analyze self-disclosure only, excluding self-withdrawal e.g., the deletion of posts, which is essential ...More



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