An Extended Privacy Calculus Model for SNSs: Analyzing Self-Disclosure and Self-Withdrawal in a Representative U.S. Sample

The privacy calculus established that online self-disclosures are based on a cost-benefit tradeoff. For the context of SNSs, however, the privacy calculus still needs further support as most studies consist of small student samples and analyze self-disclosure only, excluding self-withdrawal e.g., the deletion of posts, which is essential ...More