Business Model Boutique: A Prêt-à-Porter Solution for Business Model Innovation in SMEs
PRO-VE, pp. 579-587, 2016.
We introduce the concept of a Business Model Boutique as a means to support business model innovation in SMEs for the improvement of their competitiveness and growth. The Business Model Boutique aims to support the improvement of the competiveness of SME’s by increasing their awareness and knowledge of business modelling techniques and bu...More
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