Recommending teams promotes prosocial lending in online microfinance

Proceedings of the National Academy of Sciences of the United States of America, Volume 113, Issue 52, 2016, Pages 14944-14948.

Cited by: 28|Views36


This paper reports the results of a large-scale field experiment designed to test the hypothesis that group membership can increase participation and prosocial lending for an online crowdlending community, Kiva. The experiment uses variations on a simple email manipulation to encourage Kiva members to join a lending team, testing which ty...More



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