Privacy for Targeted Advertising

IEEE Conference on Communications and Network Security, pp. 438.0-443.0, 2017.

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EI

Abstract:

In the past two decades, targeted online advertising has led to massive data collection, aggregation, and exchange. This infrastructure raises significant privacy concerns. While several prominent theories of data privacy have been proposed over the same period of time, these notions have limited application to advertising ecosystems. Dif...More

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