Cultural Values and Cross-cultural Video Consumption on YouTube

PloS one, Volume abs/1705.03154, Issue 5, 2017.

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Abstract:

Video-sharing social media like YouTube provide access to diverse cultural products from all over the world, making it possible to test theories that the Web facilitates global cultural convergence. Drawing on a daily listing of YouTube's most popular videos across 58 countries, we investigate the consumption of popular videos in countrie...More

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