Approaches to Successful Entry of the Ride-sharing Service for Startups

Suyeon Cho
Suyeon Cho
Jaeyeon Won
Jaeyeon Won

CHI Extended Abstracts, pp. 1161-1169, 2017.

Cited by: 1|Bibtex|Views3|Links
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Abstract:

Ride-sharing can be a key factor in reducing traffic volume and CO2 emission for public transportation especially within urban area. However, it is not easy for small ride-sharing startups, which typically has limited budget and manpower, to boost the service in the early stages. In this paper, we present our on-demand service whose main ...More

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